Absó Essentials was founded by Usha Mutha and her son, Shubham, driven by a deep commitment to safe and effective personal care.

Usha’s motivation came as she noticed concerning beauty-related issues affecting her children at a surprisingly young age due to factors like pollution, stress, and modern living. Determined to find natural solutions for her family’s well-being, Absó Essentials was born. Frustrated by unclear ingredient lists and early beauty concerns in her kids, she envisioned a brand that empowers the next generation to tackle these modern challenges head-on.

Shubham, leveraging his expertise in the personal care industry, teamed up to create a product line featuring natural ingredients such as shampoo, body wash, and conditioner. Absó Essentials is dedicated to delivering an authentic, innovative, and high-quality experience with minimal side effects.

Their shared vision is clear: to equip the next generation with the confidence to face the impacts of pollution, stress, and modern life, all while prioritizing toxin free, natural ingredients and transparency. Join the journey to a radiant future with Absó Essentials, where beauty meets care, and the next generation thrives.